In this session, Michelle will take us through the top ten considerations when you are looking to either embark on marketing for your business for the first time or revisit your marketing approach and drive a marketing plan. We’ll cover the importance of being data-driven, customer obsession, and why measurement matters. She’ll help you look at where the low-hanging fruit opportunities may lie in your business. Michelle firmly believes that ‘failing to plan is planning to fail’, so she’ll share some of her top tips for developing a marketing plan that can drive momentum in your marketing activities. She’ll share tools, processes and tips that she uses on her clients who are a mix of B2B and direct-to-consumer scale-ups.
Michelle welcomes questions or challenges you are currently facing in your business – with the hope she can troubleshoot some of these within the session or in the Q&A at the end. Please share your questions/challenges in advance so Michelle can shape her content around these.
About Michelle McClure
Michelle McClure, Founder of Hoojy. Ltd – a Digital Marketing Consultant specialising in early-stage and impact-led businesses. Hoojy HQ is located in Edinburgh, Scotland, and works with clients globally. Hoojy’s services are flexible, remote and part-time, supporting various clients within Food Tech, SaaS, Fitness, Mental Health Design, Psychological Safety, and Drone/Land Surveys. Michelle McClure founded Hoojy in October 2020 – delivering ‘happy, helpful energy’ (‘Hoojy’) and strategic, data-led digital marketing support to businesses with aspirations for growth. Michelle is also passionate about mentoring early-stage marketing professionals and students – passing on her business and marketing insights from her 12+ years of marketing leadership experience.